TikTok is introducing a new feature that allows them to cut down on the volume of AI-made media appearing in their feeds. This initiative comes as the company revealed that it currently hosts over 1 thousand million content made with AI.
Testing and Rollout
The update is undergoing trials over the following weeks before a global rollout. This advancement aligns with a surge in AI content, spurred by new video-generation tools.
AI Proliferation Online
Recent reports that approximately a tenth of the fastest-growing content creators on a popular video site only show content made by AI. A significant portion of this output is deemed low-quality AI content, a phrase for substandard, mass-produced content that is frequently nonsensical or dreamlike.
“We know from our community that numerous viewers like content produced via AI tools, including AI artwork to educational videos, and we intend to give people the power to adjust the amount of that, according to their own likes,” said a platform representative.
AI on the Platform
The service disclosed that there are currently 1.3 billion videos on its network tagged as made with AI. Collectively, over 100 million pieces of content are submitted to the app each day, making clips made by AI a minor part of its complete catalog.
User Control Features
Viewers will be capable of decrease or raise the level of AI-generated videos they watch by opening the “manage topic” option in the application and picking “AI-generated content”. Other topics that currently be controlled under the filter encompass current affairs, clothing, cosmetics, and choreography.
Content Labeling and Policies
The platform’s rules mandate creators to tag “realistic” AI-made content, and it prohibits malicious deepfakes of public figures or emergencies. Any authentic-looking AI video that is without a tag can be taken down under its user guidelines.
Additionally, the app will now apply an AI-generated watermark to content made using its built-in AI features, or identified by an industry-wide initiative for identifying content made by AI. This step is intended to deter users from trying to circumvent the tagging system.
AI Literacy Programs
The platform is also introducing a $2 million awareness program for experts and institutions to develop learning resources about ethical AI use. This program will support educational bodies focused on teaching computer science.
Moderation Strategy
The platform has defended its content review process, amid controversy over proposals to make redundant hundreds of content moderators in the United Kingdom. It is set to eliminate hundreds of positions in its user protection department in the UK capital, with labor groups and internet security professionals raising concerns that people are being substituted by AI moderation.
A senior executive explained that people-led review would remain essential, but automated tools can safeguard staff by filtering out the most graphic content ahead of it gets reviewed by people. The platform reported a significant reduction in shocking and graphic content reviewed by content reviewers over the last 12 months due to reliance on its machine learning processes.
We believe it is crucial to balance humans and technology to ensure user safety,” the official commented. “We’ll have humans as integral to the approach, but we further consider it’s extremely critical to reduce exposure to unsafe media as rapidly, which is where a extensive automated help is really helping us process content quickly.”
